13 top-rated K-beauty products for the 10-step skin care routine
Over the past few years, Korean beauty (or K-beauty) has exploded in popularity. Known for its gentle but highly effective ingredients and innovative formulas, the Korean beauty industry is currently among the top 10 global beauty markets — in 2017, it was worth over $13 billion, according to market research firm Mintel. And that interest only seems to be growing — another trend forecasting company, Prophecy Market Insights, projects the Korean beauty industry will be worth $31.6 billion by 2029.
“I think it’s great that the K-beauty is here because it’s another avenue by which to share cultural knowledge, tolerance and understanding between people,” said Christina Lee Chung, MD, FAAD, a board-certified dermatologist at Schweiger Dermatology Group.
What is K-beauty?
Emphasizing natural ingredients, Korean beauty focuses on improving the skin from the inside out. In Korean, the philosophy is called pibu akkyeo (피부 아껴), which translates roughly to “saving your skin.” “It’s all about preserving it and making sure that you’re presenting it in the best condition you can,” Chung noted.
Source : Shop TODAY – 13 top-rated K-beauty products for the 10-step skin care routine Edited By, Kala Herh