2018: The Year of CBD
Within an eight-block radius of my Manhattan apartment, there are stores selling CBD-infused smoothie bowls, matcha lattes, bath bombs, organic gummy bears and lip balms. There is even a ten-foot-wide ad in my closest subway station touting a line of CBD tinctures, in flavors ranging from pineapple to dark chocolate. According to one market study, the industry has doubled in the past two years alone and is currently worth around $200 million. Another study predicts that total sales will grow to $2.1 billion by 2020 — that is a 700 percent increase in just four years.
Are skincare companies just trying to capitalize on a trend, or are we at the beginning of a new wave of discovery? Before restocking my medicine cabinet, I decided to ask the professionals.
“Many studies have supported its efficacy in skin care,” says Rachel Nazarian, M.D. of Schweiger Dermatology Group in New York City, who recommends a CBD ointment from Theramu for wound care after burns and blisters. She notes that CBD has been used to improve eczema, itching and pain. But what about stuff we usually turn to our skincare for, like acne control or wrinkle prevention? “I don’t routinely recommend it for acne or anti-aging at this point,” she says, but mostly because it is not covered by insurance, and the studies she’s seen haven’t compared it to the proven-effective medications she’s already using. “So, although I believe it works, I don’t know if it works better than traditional options,” she adds.
Source: The Sunday Edit – 2018: The Year of CBD By, Andrea Whittle