How Skincare Brands Are Selling Science
Nearly nine years ago, frustrated by the skincare products she saw on the market, Drunk Elephant founder Tiffany Masterson started researching cosmetics ingredients for hours online, looking at the impact they had on the skin. She identified six she wanted to avoid, including essentialca oils and fragrance and dye. She had no experience in medicine or science, but wrote out ingredient lists for six potential products and went to a chemist, who brought the formulations to life. The line launched in 2013.
“Everyone thinks these brands in the doctor’s office are better than those at the drugstore, and the biggest revelation for me was….anybody can use those ingredients to make a formulation,” Masterson said.
Dr. Rachel Nazarian of Schweiger Dermatology Group in New York said the first big dermatologist-led brands developed followings in the medical community because they did extensive clinical research. When patients ask her about over-the-counter brands — “people come in with bags [of products] now” — she looks to see if the brand has really done the “legwork to prove … that the products work.”
Source: BoF Professional – How Skincare Brands Are Selling Science By, Chantal Fernandez