If You’re Choosing Your Skin Care Based on What Has the Highest Percent of Active Ingredients, Derms Say You’re Wasting Your Money
With skin care, there’s a common misconception that more is more. It seems logical that the more actives you pile on your skin, the better the results will be and the quicker you’ll see them. This misconception can make it tempting to reach for products that boast the highest-possible concentrations of powerhouse ingredients. But according to dermatologists, shopping for skin care based on those numbers is actually doing a disservice to your skin.
Many brands brag about having “X percent” of some active ingredient on their labels, but it’s important to understand what those numbers actually mean.
Even if the potencies listed on the labels were guaranteed to be the real deal, you can’t assume that the product boasting the highest concentration is the most effective one.
Then, there’s the fact that your skin may not need a high concentration of an active for it to work, and you’re actually better off using something less intense in order to get the full benefits of an ingredient. “Sometimes you can’t even absorb higher percentages of an ingredient,” says Rachel Nazarian, MD, a board-certified dermatologist based in New York.
Source : Well+Good – If You’re Choosing Your Skin Care Based on What Has the Highest Percent of Active Ingredients, Derms Say You’re Wasting Your Money Edited By, Zoe Weiner