The 5 Biggest Skin-Care Trends to Watch for in 2020
If 2019 was the year that glowing, makeup-free skin became the ultimate external expression of self-care from the inside out, the future looks even greener and cleaner.
Consumers are more actively self-educated — checking labels for ingredients, watching videos from overseas for a global perspective, and becoming curious about indie beauty, which often involves using ingredients that you might find on your plate rather than concocted in a lab.
“People want to show off their beautiful — which they now know means healthy — skin,” says New York City–based dermatologist Rachel Nazarian, MD. She speculates that people are more aware of their skin because celebrities and influencers are readily accessible on social media, and platforms like Instagram offer airbrushing in the form of filters. These are just a couple of the factors that may be driving growing interest in skin care.
Source: Everyday Health – The 5 Biggest Skin-Care Trends to Watch for in 2020 By, Tiarra Mukherjee