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Your Guide to Navigating the Latest Customized Skin-Care Brands

Not all skin is created equal, and the newest crop of personalized skin-care brands is taking that seriously. Instead of choosing a product from the shelf and crossing your fingers, you can now sit back and let dermatologists, sophisticated algorithms, and artificial intelligence do the work for you.

“Not everyone has the same issues and concerns with their skin—there are many possible skin problems that people could experience,” says Dr. Rachel Nazarian, a board-certified dermatologist in New York City. If the recommended skin-care lineup is customized to treat your particular issue, it could be more effective and efficient as well as minimize the risk of interactions with unnecessary or additional ingredients. That’s a win-win.

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Source: RealSelf – Your Guide to Navigating the Latest Customized Skin-Care Brands By, Deanna Pai


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